Overview
TravelCo sought to enhance its online presence through a targeted social media campaign aimed at increasing engagement and bookings.
Process
We developed a content calendar and created engaging posts that highlighted unique travel experiences. The campaign included influencer partnerships and user-generated content to boost authenticity.
Challenges
Navigating the ever-changing algorithms of social media platforms posed a challenge. Additionally, measuring the campaign's effectiveness required careful tracking and analysis.
Result
The campaign resulted in a 60% increase in social media engagement and a 20% rise in bookings over the campaign period.
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